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Hello :3

Hello I'm Cyrièle ,
I'm a Senior User Experience Designer and an Information Architect

I'm currently working at the BBC in London

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Cyro cyro
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I truly believe that designing the right user experience makes all the difference and is the key to any successful product, service or installation.

I’ve spent the last 10 years working in the digital industry, in small agencies as well as big corporations. I’ve had different roles, from back end & front end developer to producer. Although I’ve had various job titles, they all have in common that the end user was always at the centre of everything I produced.

I mainly base my work on observation and analysis of user data. Whether it’s through user generated content, analytics tools, or through user research and testing sessions. This is why designing the right data strategy is also at the heart of my job.

I love to talk about what I do. Last year I spoke at EuroIA & World IA Day. This year I'm talink at World IA Day too, in Manchester. Before that, I used to teach at Gobelins school, Paris.


  • Research
  • Observe
  • Analyse
  • Sketch
  • Share
  • Prototype


  • Creativity

    I understand values, target audience and marketing strategy of any brand. I’m aware of the latest market trends in order to design the most appropriate yet creative user experience.
    I believe in the power of quality content and the importance of semantics.

  • Communication & Management

    I’m able to adapt both methodology and delivrables according to the project and/or client. From simple paper draft, to graphic illustrations, to interactive wireframes, to prototypes... whatever feels the clearest means to be understood by my interlocutor.

  • Technical knowledge

    I understand languages and platform constraints. I’m familiar with several frameworks (simple CMS to E-commerce management systems such as Magento)
    Unconditional love for data <3 Designing data flows and database’s architecture is still a guilty pleasure.



  • Google
  • The Guardians
  • Sainsbury's Bank
  • Heineken
  • Mondelez International
  • San Pellegrino

Case Studies

  • Star Wars: Lightsaber Escape

    72andSunny for Google

    A Google Chrome experiment that turns you into a jedi. By pairing your phone with your computer you can control a lightsaber and attempt to escape from a spaceship.

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  • C.E.S Twitter


    A data visualisation experience presented at CES in Las Vegas in early 2015. This was aimed at presenting the new functionalities offered by Twitter for brands.

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  • All or Nothing

    Google Zoo Brazil for Adidas

    An online treasure hunt happening throughout the last football worldcup in Brazil: some clues were dispersed across Google map and players had to be first to discover the 5 daily checkpoints.

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  • M.A.C. AVAF

    M.A.C. Cosmetics

    An augmented reality iPad app that customers could enjoy in stores. Brand Ambassadors took pictures of customers and used augmented reality to turn the pictures into art.

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  • Future Families

    Guardian Lab for Sainsbury's Bank

    A responsive website that lets you travel forward in time, allowing you to be prepared of what may lie ahead.

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    Fountain Digital Ltd

    An iPad and iPhone application for children (9 to 12) offering activities dealing with animals.The application also offers HD live streams of several animals and group of animals.

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